Retain valuable customers with a unique loyalty program for your beauty and cosmetics store

LoyaltyLion unlocks insights that increase customer lifetime value for fast-growing ecommerce stores

Trusted by beauty brands worldwide

Why beauty and cosmetics retailers build customized loyalty programs with LoyaltyLion

The beauty market is taking off

As the industry grows at a rapid rate, it is critical to set yourself apart from the competition. A loyalty program creates new ways to offer intangible benefits to consumers.

Acquisition is expensive

It costs five times more to acquire a new customer than to retain an existing one. In such a competitive industry, retaining loyal customers should be a priority for beauty and cosmetics brands.

Beauty shoppers are more mindful

65% of customers buy on the basis of their beliefs. Use your loyalty program to position yourself clearly and communicate your brand values.

100% Pure

Beauty brand, 100% Pure , worked with LoyaltyLion to make an omnichannel loyalty program that worked seamlessly across all of their stores. Using LoyaltyLion’s “multi-link” they connected one loyalty program with 12 physical stores and one online store. This means that all shopper purchases are recorded in the same place.

100% Pure has seen a four times reduction in customer churn. The program has also driven a three times increase in purchase frequency and $244k in additional referral revenue.

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As a beauty and cosmetic merchant, your future success depends on your existing customers.

So what can you do to drive retention and build your customers’ loyalty to your brand?

Reward customers with points for purchases and engagement

Create a loyalty program with a difference. Rewards customers for purchases and on-site activities – such as joining your program, social follows, and site visits.

Customers can collect these points and redeem them for rewards to spend on beauty products at your store, encouraging long-term loyalty and increasing your revenue.

Drive customer advocacy

Nurture advocacy by rewarding customers for referring new cosmetics shoppers to your store or leaving reviews. Not only is this a cost-effective acquisition strategy, but it also grows consumer trust.

Keep engaging between purchases

Send loyalty emails that communicate your brand, upsell and cross-sell products and are personalized to each individual. This encourages customers to return to your store sooner and choose you over other beauty competitors in the market.

Create emotional connections

Customers choose their go-to cosmetics brands based on how the products make them feel. Make your program resonate with your customers on an emotional level by making it a natural extension of your brand.

Easily customize all elements of your loyalty program and embed individual, on-brand loyalty components anywhere in the customer journey, from product to post-purchase pages.

Integrate with your favourite tools and technologies

LoyaltyLion integrates seamlessly with all your existing ecommerce tools and technologies.

Use your loyalty program to power your ESP, review platform, subscription partners, help desk and more.

Join the LoyaltyLion Academy today

Want to become the go-to loyalty expert in the beauty and cosmetics industry? Visit the LoyaltyLion Academy where you can find everything you need to know about customer loyalty and retention.

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