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Advice

Defining an ROI-positive customer community (with examples)

We cover what an ROI-positive customer community looks like using examples from the beauty and fashion industries.

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Ecommerce community: The stats you need to make a case for creating your...

Check out the key ROI and engagement stats that will help you make the case for a community within your business.

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Customer community KPIs: How to measure your customer community

Understand the KPIs needed to measure the effectiveness of your customer community and know when to make changes.

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How to motivate a customer to join your community

In this post, we dissect what would give a customer the motivation to join a community (both psychological and value-based)

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Introducing the Community Personas and Community Engagement Matrix

Beyond the classic ecommerce personas, we've identified four community personas that exist on a community engagement matrix.

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Interview with community champion, Astrid & Miyu

Read up on one of our favourite customer community examples – the jewellery brand Astrid & Miyu – and see how they build customer loyalty.

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Interview with community champion, Glamnetic

Read up on one of our favourite brand community examples – the lash brand, Glamnetic – on how they build a community of brand insiders.

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The beauty of loyalty: How Bath & Unwind beat the competitive beaut...

See how Bath & Unwind achieved a 62% increase in their repeat purchase rate within the competitive beauty market.

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Ecommerce customer communities: 8 great examples to learn from

Take a look at a variety of brands from various industries that all have strong brand communities that contribute to their success.

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Brand community case study: Boody

See how the sustainable clothing brand, Boody communicates about its values, connects with customers, and uses the power of social media.

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Brand community case study: Missoma

Explore and get inspired by how Missoma has successfully established a thriving brand community that generates long-term revenue.

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How are you retaining your Generation Z customers?

We dissect Gen Z customers and share the best ways to retain them and encourage them to spend more with your ecommerce brand over time.

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22 burning ecommerce questions answered by LoyaltyLion and experts

See our answers to 22 burning ecommerce questions asked by retailers all about the future if retail in 2021.

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Guest post: How to use offers and incentives to grow a loyal customer co...

Find out how to make up for the time and business lost in 2020 and become an active consideration in consumer’s minds again with incentives.

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The ecommerce subscription model: The future of online retail in 2021?

The age of ecommerce subscription is here. As of 2019 more than a quarter of Brits were signed up for a subscription model.

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