Blog & News

Educational material

Google Analytics 4 – What’s changed?

Google will be setting Google Analytics 4 by July 2023. We have highlighted the most notable differences you should be aware of.

Advice

Why loyalty, why now?

We uncover why customer loyalty is your ticket to better marketing at a time when ecommerce is more turbulent than ever.

Educational material

How relationship marketing builds better customer relationships

Loyalty programs are an integral part of getting relationship marketing right. This is how you can strengthen your customer relationships.

Educational material

Introduction to Google Analytics for ecommerce brands

Find out why ecommerce brands use Google Analytics and how to pull findings from Google Analytics to drive your revenue now!

The Pride

The lion’s share: Chris Burr (Senior Loyalty Advisor)

Let’s meet Chris Burr, Senior Loyalty Advisor, who helps merchants understand the value loyalty will bring to their business.

Advice

How to use loyalty to offset rising customer acquisition costs

Learn how to offset your customer acquisition costs, while increasing the lifetime value of the customers you already have now!

Advice

How to run an effective loyalty program when you don’t have much time

If you’re concerned about your time when running an effective loyalty program, then find our top tips on balancing the minutes.

The Pride

The lion’s share: Hannah Morris (Senior Partnerships Manager)

Let’s meet Hannah Morris, Senior Partnerships Manager, who manages a variety of agency partners and helps to expand their global network.

The Pride

The lion’s share: Amber Willock (Strategic Customer Success Manager)

Let’s meet Amber Willock, a Strategic Customer Success Manager who works closely with stores to ensure smooth loyalty program experience.

Advice

Migrating to LoyaltyLion

Migrating your loyalty program can seem an immensely daunting task. We’re here to break it down and help you make a decision.

The Pride

The lion’s share: Luana Stoica (Strategic Customer Success Manager)

This blog will give an insight into the day-to-day life of onboarding expert - Luana Stoica, a Strategic Customer Success Manager!

Advice

Your Black Friday checklist 2022

BFCM 2022 is going to be big. Not quite ready for it yet? Don’t worry, we’re here to share the must-have Black Friday checklist!

Educational material

Top 3 surprising ways loyalty programs increase revenue

We joined eCommerce Fastlane on their podcast to share our top tricks on how loyalty programs increase revenue. Read the takeaways now!

Educational material

Must-read 2022 Black Friday data revealed

We’ve been speaking to consumers ahead of Black Friday Cyber Monday, collecting Black Friday data, so you don’t have to. Learn more now!

Advice

Everything you should know about your customer community

Learn what the value of your customer community is and find out more about the types of customers that typically make up these spaces!

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