78% of consumers prefer to access rewards and incentives online and want them immediately (
Virtual Incentives
)
69% of consumers say their choice of retailer is influenced by the ability to earn customer loyalty and reward points (
Invesp
)
86% of consumers are more loyal to the brands where they participate in rewards programs (
Citi Group
)
Customers who redeem points from a loyalty program have a total spend that is 2.5 times that of a non-member and 1.5 times that of a member who doesn’t use rewards (
LoyaltyLion
)
Instant gratification and the ability to earn rewards immediately rather than after a purchase can increase basket sizes by 36% (
LoyaltyLion
)
75% of consumers want to be rewarded for engagement beyond purchase (
HelloWorld
)
44% of consumers want personalised rewards based on their purchase history (
Deloitte
)
81% of millennials favour loyalty programs that do more than offer rewards for purchase (
HelloWorld
)
86% of brand loyalty programs lack any rewards for completing a profile (
L2
)
86% of consumers engage with a brand they are loyal to by recommending it to others (
CRM Xchange
)
50% of consumers change their behaviour to reach a higher tier within a loyalty program (
Invesp
)
Customers who join a loyalty program and redeem a reward are 68% more likely to purchase a second time than those who don’t join (
LoyaltyLion
)
56% of shoppers say they changed or abandoned a purchase when they realised their points had expired (Code Broker)
Want to see LoyaltyLion’s statistics at a glance? Get our PDF full of interesting
loyalty statistics
