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Advice

The ecommerce subscription model: The future of online retail in 2021?

The age of ecommerce subscription is here. As of 2019 more than a quarter of Brits were signed up for a subscription model.

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Direct-to-consumer: Is it time for your ecommerce brand to go direct in ...

Direct-to-consumer (DTC) ecommerce is expected to record strong growth in 2021. So, is it time for your ecommerce brand to go direct?

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Brand Storytelling: Why ecommerce brands need to sell stories – not prod...

Get to grips with what brand storytelling is and the quick tips and tricks you can implement on your store to keep more customers.

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The iOS 14 update: What it means for you and your ad strategy

A feature called “App Tracking Transparency” was announced. We’ll outline the impact of these changes in more detail during this blog.

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How June & January increased its repeat purchase rate by 47% using ...

See how June & January achieved a 47% increase in their repeat purchase rate by enhancing their loyalty program.

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Guest post: More love, less work: How to automate loyalty email campaigns

Nobody likes doing the same thing over and over, including building email campaigns. If you’re feeling stuck, read how automation can help.

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Why retention was the winner of BFCM 2020, and what you can learn from t...

See why the brands who focussed on customer retention over BFCM 2020 saw a greter ROI and what you can learn from them.

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How Black Friday 2020 will help your business attract new customers

Here's our advice to retain customers for longer than just the BFCM weekend – and, in time, make them loyal followers of your brand.

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Buyer behaviors: The psychology of Black Friday and the customer experience

Understand the psychology of the customer experience over the busiest event in the ecommerce calendar, Black Friday Cyber Monday.

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Enhancing influencer marketing and loyalty: Averr Aglow’s loyalty progra...

Social media has become an inevitable part of our daily lives, find out how to enhance influencer marketing, and increase customer loyalty.

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The lion’s share: The journey of… Fiona Stevens (Head of Marketing)

This blog series gives insight into the life of LoyaltyLion’s leaders. So let’s meet Fiona Stevens, LoyaltyLion’s Head of Marketing.

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From brand loyalty to e-loyalty: Customer satisfaction and loyalty onlin...

In this blog post we look at the difference between building customer loyalty online vs offline and what it means for your business.

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Customer loyalty vs brand loyalty: The relationship between customer sat...

In this blog post we look at the difference between customer loyalty vs brand loyalty and what both mean for your ecommerce business.

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6 must-have martech platforms and tools for your ecommerce business

In this article we share 6 of the most essential martech tools and platforms you need to make your ecommerce business succeed.

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Guest post: Scale your store and retain long-term customers with display...

Display ad targeting is vital for building and maintaining brand awareness and loyalty. Learn how to get it right here.

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