Webinar: Ecommerce Espresso featuring Shoelace

If you’re anything like us, your calendar probably gets filled with webinars every week. We know it can be difficult to find the time to attend them all. To help you learn more in a short time frame we’ve decided to launch a new form of webinar. Short, condensed and focused, our Ecommerce Espresso webinars are designed to take no longer than your coffee break.

The first ecommerce expert who joined us on our webinar was Luke – Marketing Manager at Shoelace .

Shoelace is a customer retargeting app that helps merchants create engaging retargeting experiences that build brand equity and increase revenue.

According to Marketing Metrics , merchants have a 60-70% chance of selling to an existing customer, compared to only a 5-20% chance of selling to a new customer.

This tells us that focusing on customer retention is incredibly important for your ROI. Plus, with customer acquisition costing five times more than retaining an existing customer, it’s easy to see why maximising the potential of retargeting is valuable.

In our first mini-webinar, we asked Luke:

1. What would you say is the biggest missed opportunity when it comes to retargeting?
2. What is the biggest mistake you see ecommerce stores making when it comes to retargeting?
3. When is the right time to think about implementing Customer Journey Retargeting?

Luke gives some advice on some best practices of retargeting – from how to target the right audiences at the right time with the right content, to focusing less on short-term conversion and more on the lifetime value of your customers through retargeting.

Listen to the full recording of this #EcommerceEspresso .

We hope you like it a latte!