TheCHIVE: one gamified loyalty program across three connected websites

Challenge

The Chivery approached LoyaltyLion and explained that they wanted to increase customer loyalty and engagement. They were looking for a solution that would reward more than just purchases, be quick to implement and completely customizable. Six months after launch they approached LoyaltyLion with another challenge: how to run one program across multiple websites

Solution

The Chivery launched with LoyaltyLion in October 2015, initially rewarding account creations, referrals, visits and purchases. They used the LoyaltyLion Shopify app to speed up integration and then customized every element of the loyalty program using LoyaltyLion’s inbuilt CSS editors. Using LoyaltyLion’s integration with Shopify Multipass, The Chivery expanded their loyalty program to theCHIVE and connected the two, using LoyaltyLion to gamify their entire blog.

Results

Since TheCHIVE is an online community, many new members are brought in via the refer-a-friend program. The network sees an average of 6,800 referred visitors per month and their loyalty program generates 6% of their annual revenue.